In
September 2007, up pops a folksy new blog called 'Wal-Marting
Across America' on the Internet.
The
blog documents the 'spontaneous' discoveries of RV-traveling
megastore megafans Jim and Laura as they pull over to chat with
happy, photogenic Wal-Mart employees, like the guy whose company
health insurance saved his son's life, or the woman who worked
her way up from cashier to corporate manager.

Unfortunately,
it omitted to mention that Wal-Mart arranged Jim and Laura's
whole itinerary, paid for the gas, and payed Laura a free lance
fee for the blog entries.
Exposed by BusinessWeek.com, the stunt is especially bad news
for Wal-Mart who have been experiencing a string of P.R. gaffs
of late.